Mindgruve Named Among the Fastest Growing Companies in the Americas
For the second year in a row, Financial Times has included Mindgruve in its list of the 500 fastest growing companies across North, Central, and South America. With this international accolade,...
View ArticleMindgruveMacarta: Global Leaders in Performance Marketing and Retail Media Merge
Leading independent agencies Mindgruve and Macarta are proud to announce their official merger into a single powerhouse brand, MindgruveMacarta. This new company brings together two of the...
View ArticleMindgruveMacarta: First Independent Agency Worldwide to Earn Amazon Ads AMC...
MindgruveMacarta is proud to announce that we have been awarded the prestigious Amazon Ads AMC Service Provider badge, making us one of the first independent, global marketing agencies to receive this...
View ArticleHow to Get Ready for Amazon Prime Day, Walmart Plus Week & Target Circle Week...
The biggest weeks of online sales are fast approaching, and it’s time to get prepared. We’re talking about Prime Day, Walmart Plus Week, and Target Circle Week — all happening simultaneously this...
View ArticleFinancial Services Marketing Series Part 2: Finding Your Best Customers With...
Part 2: Building Out Your First Set of Google Financial Marketing Campaigns In Part 1 of our series, we discussed how financial institutions can identify their best customers and products, and...
View ArticleHealthcare Marketing Series Part 2: Lead Quality in Healthcare
Part 2: Lead Attributes and HIPAA Compliance We are continuing on our journey to dive into lead quality in the healthcare industry and how it impacts organizations and marketers. In the first part of...
View ArticleDigiday Programmatic Summit: Key Takeaways from MindgruveMacarta Attendees
MindgruveMacarta attended Digiday’s Programmatic Summit in Palm Springs last month. Here’s a rundown of our key takeaways: 1. Navigating the Cookieless Future Cookie deprecation being pushed out by...
View ArticlePrime Day 2024: Marketing Strategy Tips for Retailers
It’s finally summer, which means Prime Day is right around the corner, and suspense-loving Amazon has finally released the official dates: Amazon Prime Day 2024 will take place on July 16th &...
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Cannes Lions 2025 – 5 Reasons Why You Have To Be There Next Year
If you work with advertising, Cannes is your place to do business. Brands, agencies, martechs and more – the upper echelon of the digital media ecosystem is at Cannes in June. The Cannes Lions...
View ArticleMindgruveMacarta Celebrates Stephen Reagan and Ellyn Savage as San Diego...
We are proud to announce that two of MindgruveMacarta’s executive team members, Stephen Reagan and Ellyn Savage, have been honored as San Diego Business Journal 40 Next Top Business Leaders Under 40...
View ArticleRetail Media: Rapidly Growing, and the Path to Consolidation
It’s no surprise that Retail Media is growing faster than almost any other form of ad spend, with a growth of 22% this last year alone. The adoption of retail media has gained extra momentum in the...
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What is Amazon Inspire and How Can Sellers Utilize It?
Amazon Inspire, the e-comm giant’s answer to the lure of social shopping, offers consumers a personalized feed of shoppable videos and photos. Designed to make Amazon a go-to destination for...
View ArticleMercado Libre’s 25th Anniversary: Celebrating LATAM’s Go-to Marketplace
On August 2nd, MindgruveMacarta will be celebrating the anniversary of Mercado Libre, a retail media and ecommerce giant in Latin America that has shaped how we buy, sell, and do business. Founded in...
View ArticleMindgruveMacarta Lands on the Inc. 5000 List for Seven Consecutive Years
MindgruveMacarta has once again been recognized on the prestigious Inc. 5000 list, “America’s Fastest-Growing Private Companies.” This marks the seventh consecutive year for Mindgruve and the fourth...
View ArticleGoogle’s Decision to Retain Third-Party Cookies: What It Means for Marketers
Google’s news headlines have been dominated by a federal judge’s ruling on antitrust violations lately. But the tech giant has also made waves by announcing it no longer plans to deprecate third-party...
View ArticleNavigating the Narrow Straits of Retail Media Creative
Navigating the Narrow Straits of Retail Media Creative Imagine this: A vibrant, innovative skincare brand known for its quirky, bold advertising campaigns finds itself at the threshold of a major...
View ArticleGoogle Monopoly, What it Means & The Future of Search
Earlier this month, a federal judge ruled that Google violated antitrust laws in a landmark case that the Department of Justice brought against the tech giant. Today we are going to explore what this...
View ArticleMindgruveMacarta Merges with Icon Commerce
MindgruveMacarta, a global performance marketing, retail media and data-tech company, today announced its merger with Icon Commerce, the largest independent commerce agency in the Midwest. This...
View ArticleMindgruveMacarta Named Finalist for Google Agency Excellence Awards
We are excited to announce that MindgruveMacarta has been named a finalist in the Lead Generation category at the 2024 Google Agency Excellence Awards! This recognition places us among the leading...
View ArticlePrime Big Deal Days 2024 Strategy
What began as a one-day event called Prime Day in July 2015 has transformed into multiple events throughout the year. Today, we’re walking through our strategy and approach to these major Amazon...
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