What is Supply Path Optimization?
Supply Path Optimization, or SPO, is supply chain management for media buying. It’s a crucial part of running a successful business, but it can have detrimental effects on our environment. The Issue...
View ArticleAI & Google: Which Industries Will Win & Which Should Worry
Thanks to ChatGPT, AI – both its benefits and controversies – have been in the news for the past year. We discussed how Microsoft Ads is leveraging AI, and touched on Google’s Bard. In today’s post,...
View ArticleMindgruve Wins Ragan’s PR Daily Award With Communications Campaign for First...
Standing out in the dynamic field of public relations requires foresight and the ability to adapt and innovate. This year, Ragan’s PR Daily Awards have recognized such excellence, and we are proud to...
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Navigating the Future: A 2024 Retail Media Forecast
The retail landscape is ever-evolving, shaped by technological advancements, shifting consumer behaviors, and the continuous quest for innovation. As we step into 2024, the retail industry finds...
View ArticleUnlocking Success in Programmatic Marketing: Key Insights from Digiday Summit
Mindgruve attended Digiday’s recent Programmatic Marketing Summit in New Orleans, which served as a melting pot for industry leaders, igniting discussions on industry readiness, Google’s role,...
View Article2024 Ecommerce Holiday Calendar
Now that we’ve settled into 2024, it’s time for businesses to plan and prep for the upcoming holiday sales calendar. Yes, Thanksgiving, Black Friday, Cyber Monday, and Christmas are major boons to...
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Four Social Media Best Practices for Retail Brands in 2024
Mastering social for retail to win more sales As the social space continues to evolve, retailers stand to gain the most from social media marketing where social followers represent potential business...
View ArticleMindgruve Named AVA Digital Award Winner For Outstanding Blog
The Association of Marketing and Communication Professionals (AMCP) honored Mindgruve with a gold AVA Digital Award for the company blog, “Food For Your Brain.” The judges at AMCP evaluated the...
View ArticleMindgruve and Kick It California Tackle Public Health Epidemic with Gamified App
Mindgruve, one of the premiere digital marketing agencies in the U.S., is excited to announce its partnership with Kick It California, the longest-running statewide phone-based tobacco cessation...
View ArticleJames Earwicker a Finalist for San Diego Business Journal’s CFO of the Year...
For a fourth year James Earwicker, CFO of Mindgruve and Mindgruve Ventures, has been named a finalist for San Diego Business Journal’s (SDBJ) CFO of the Year Awards. This award recognizes financial...
View ArticleWomen Shaping the Future of Marketing: A Q&A with Leaders at Mindgruve
In honor of Women’s History Month, Mindgruve is proud to feature insights from our female leaders shaping the future of marketing and innovation. Through their stories, we discover the challenges,...
View Article5 Updated Google Ads Rules for Finance Companies
When you help the public with their hard-earned money, there are a special set of rules to follow. You have an internal compliance team responsible for ensuring that all marketing materials accurately...
View ArticleUnveiling CTV Trends, Challenges, and Future Outlooks
Step into the world of Connected TV (CTV), where innovation meets entertainment in an ever-evolving digital landscape. CTV stands at the forefront of growth and opportunity as streaming services...
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Adobe Analytics vs. Google Analytics: Which is right for you?
INTRODUCTION Google Analytics (GA) and Adobe Analytics (AA) are two of the most popular web analytics reporting tools. Both are trusted by startups and Fortune 500 companies alike. But which one is...
View ArticleHow to Build an Organic Social Media Strategy for Financial Brands
In today’s digital age, social media can be a powerful tool for financial brands to engage with their audiences. However, navigating the complexities of organic social media marketing requires a...
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SXSW 2024 & The Future of Technology
Better known as “SXSW,” South by Southwest is one of the largest technology and innovation festivals in the world. Last month, Macarta delegates attended the event, and two presentations on the future...
View ArticleMindgruve Named 2024 Google Premier Partner for Fourth Consecutive Year
Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., has achieved 2024 Premier Partner status in the Google Partners program for the fourth consecutive year. This...
View ArticleHealthcare Marketing Series Part 1: Understanding Lead Quality in Healthcare
Lead quality is foundational to the success of a business and a vital part of campaign optimizations. In layman’s terms, how can we grow our business unless we determine whether we have reached the...
View ArticleFinancial Services Marketing Series: Finding Your Best Customers With Google...
Part 1: Setting the Foundation for Success in Marketing Financial Products & Services on Google To pay or not to pay for marketing traffic — that is the question. Will customers find you if you...
View ArticleNavigating the Cookie Crumble: A Guide for DSP Users
In the digital world, ‘cookies’ refers to a small piece of data sent from a website and stored on the user’s computer. Cookies are made to be a reliable mechanism for websites to remember useful...
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